Cravings and hunger are two powerful forces that influence our eating habitsand, ultimately, our health.

Despite their routine nature, these sensations are not as simple as they seem. Instead, they are complex phenomena shaped by a web of physiological, psychological, and environmental factors. In this blog, we’ll delve into the intricate dance of these influences and explore practical strategies for managing cravings and hunger effectively.

The Physiology of Hunger and Cravings

Our bodies are intricate machines, finely tuned to maintain balance and ensure survival.

Here’s a closer look at the physiological drivers behind cravings and hunger:

Hormonal Influences

Ghrelin: The Hunger Hormone

Ghrelin, produced in the stomach, signals the brain to stimulate appetite. Levels rise before meals and fall after eating. High levels of ghrelin can amplify hunger pangs.

Leptin: The Satiety Hormone

Leptin, secreted by fat cells, helps regulate energy balance by inhibiting hunger. However, in some people, especially those with obesity, leptin resistance can occur, leading to persistent hunger and overeating.

Insulin: Blood Sugar Regulator

Insulin regulates blood sugar levels. Low blood sugar can trigger hunger, prompting the body to seek food for quick energy.

Cortisol: The Stress Hormone

Elevated cortisol levels, often due to chronic stress, can increase appetite and cravings, particularly for comfort foods rich in sugar and fat.

Blood Sugar Levels

Fluctuations in blood glucose can significantly impact hunger. Rapid spikes and drops, often caused by consuming high-glycemic foods, can lead to a cycle of craving more sugar and carbohydrates.


Dopamine: The Reward Chemical

Dopamine is associated with the brain’s reward system. Foods high in sugar and fat can trigger dopamine release, creating a pleasurable experience that encourages repeated behaviour.

Serotonin: The Mood Stabilizer

Low serotonin levels can lead to cravings for carbohydrates, as they help increase serotonin production, providing a temporary mood boost.

Nutrient & Electrolite Deficiencies

A lack of essential nutrients, such as magnesium, zinc, or certain vitamins, can cause specific cravings as the body seeks to correct these imbalances.

Electrolyte imbalances, such as low sodium, potassium, or magnesium levels, can trigger specific cravings as the body seeks to restore equilibrium.

Psychological Factors

Our minds play a crucial role in our experience of hunger and cravings:

Emotional Eating

Stress, anxiety, depression, and boredom are common triggers for emotional eating. Food, especially comfort food, can be a coping mechanism to soothe negative emotions.

Conditioned Responses

Specific environments or activities become associated with eating over time. For instance, due to learned associations, you might crave popcorn at the movies or a snack while watching TV.

Food Memories and Preferences

Positive experiences with specific foods can create intense cravings. For example, the smell of freshly baked cookies might remind you of childhood, prompting a desire to indulge.

Environmental and Social Influences

The world around us significantly affects our eating behaviours:

Availability and Accessibility

The easy access to highly palatable foods, particularly in urban environments, can lead to increased cravings and consumption.

Advertising and Media

Constant exposure to food advertisements can trigger cravings, even when you’re not physically hungry.

Social Influences

Cultural practices and social gatherings often revolve around food. Peer pressure and social norms can lead to increased consumption and cravings.

Additional Factors

Several other factors further complicate our understanding of cravings and hunger:

Low Hydrochloric Acid (HCl)

Insufficient stomach acid can impair digestion and nutrient absorption, potentially leading to nutrient deficiencies and cravings.

Thyroid Function

Hypothyroidism can slow metabolism and increase cravings for quick energy sources like carbohydrates. Conversely, hyperthyroidism can affect hunger levels differently.


Dehydration is often mistaken for hunger. Ensuring adequate hydration can help differentiate between true hunger and thirst.

Sleep Patterns

Poor sleep disrupts hunger-regulating hormones, increasing ghrelin (appetite stimulant) and decreasing leptin (satiety promoter), leading to heightened hunger and cravings.


While caffeine can temporarily suppress appetite, its effects may lead to cravings once they wear off, especially if it disrupts blood sugar levels or sleep.

Gut Health

An imbalance in gut bacteria (dysbiosis) can lead to cravings for sugar and refined carbohydrates, which feed harmful bacteria.

Seasonal and Temporal Factors

Certain times of the year

Seasonal changes can influence cravings. For instance, colder weather and shorter daylight hours in winter may cause cravings for calorie-dense comfort foods.

Time of the day

Circadian rhythms impact hunger patterns. Due to natural fluctuations in hormone levels, people often experience increased hunger and cravings in the late afternoon and evening.

Mineral deficiency

Deficiencies in minerals like magnesium, zinc, and iron can lead to specific cravings. For example, craving chocolate might indicate a magnesium deficiency.

Managing cravings and hunger

Understanding the multifaceted nature of cravings and hunger is the first step towards managing them. 

Here are some strategies to help you maintain control:

Balanced Diet: Ensure a well-rounded diet that includes all essential nutrients to prevent deficiencies and stabilise blood sugar levels.

Hydration: Drink plenty of water throughout the day to prevent mistaking thirst for hunger.

Sleep Hygiene: Prioritise good sleep habits to regulate hunger hormones effectively.

Mindful Eating: Pay attention to your body’s hunger and satiety signals, and distinguish between physical hunger and emotional eating.

Regular Meal Patterns: Avoid skipping meals to prevent extreme hunger and subsequent overeating.

Healthy Snacking: Keep healthy snacks available to prevent cravings for unhealthy foods.

Moderation and Variety: Allow yourself to enjoy a variety of foods in moderation, which can help prevent feelings of deprivation that lead to cravings.

Stress Management: Incorporate stress-reducing activities such as exercise, meditation, or hobbies to curb emotional eating.

Gut Health: A fibre-rich diet, fermented foods, and probiotics support a healthy gut microbiome.

Cravings and emotional hunger can be challenging, but you don’t have to do it alone. If you’re struggling with managing your diet or emotional eating, consider reaching out for personalised guidance. Whether working with a nutritionist to create a balanced meal plan or seeking support from a therapist to address emotional triggers, taking proactive steps can help you regain control and improve your relationship with food.

Contact us today at to schedule a consultation and start your journey towards better health and well-being. We can create a tailored plan that meets your unique needs and helps you achieve your goals. Don’t let cravings and hunger dictate your life—empower yourself with knowledge and support to make lasting changes.